A short video featuring a romantic Ukrainian landscape, accompanied by a poignant soundtrack, turns out to be a television commercial selling off pieces of land. Here, strangely, the rhetoric of capitalism fuses with that of national heritage. The video is promoting the beauty and value of ‘the land of our ancestors’ and could turn into a successful marketing campaign, if concepts and understanding of ownership and place will not be radically rethought.
Music: Oleksandr Kokhanovsky
Thanks to Vladimir Arsentyev, New Channel, Ukraine
R.E.P. (Revolutionary Experimental Space) was established 2004 in Kiev by Ksenia Hnylytska, Zhanna Kadyrova, Nikita Kadan, Lesia Khomenko, Volodymyr Kuznetsov, Lada Nakonechna.
Stas Volyazlovsky and Max Afansyev
This absurdist and futuristic video by Stas Volyazlovsky and Max Afanasyev is based on the current architectural and social mix of public spaces in the centre of Kiev. It is visually overcrowded with many contradictory details. Pathetic formations, shiny gold decorations, and bright advertisements intervene into the social fabric of a traditionalistic, as well as economically and politically unstable country.